There has been quite a bit in the news lately about companies re-branding. We have all heard by now that McDonald’s is trying to re-brand themselves as a modern and progressive burger company with their new kale and turkey bacon menu items.

Our hometown basketball team – the Atlanta Hawks – had an amazing season and have also re-branded by announcing new logos and a uniform change for next season.

So what’s in a name? A tagline? A logo? And does any of it really matter? Watch Gigabark’s Kashi Sehgal talk about what’s in a brand on Atlanta Tech Edge here.

And watch the additional online Web Extra segment here!